• Flex is a first of its kind savings plan in Singapore, offering a simple, customisable way to grow your money in a way that suits you.

• Customers can choose how they earn interest based on their spending, saving or investing preference and have the flexibility and control to switch anytime.

• Earn interest of up to 2.5% p.a. on deposit balances of up to S$1.2 million with Trust’s savings account.

Introducing a new, innovative way to save

We’ve unveiled our latest innovation with the launch of the Flex savings plan. It’s a market-first offering that’s designed to give you greater flexibility and choice in how you earn interest, based on your own financial priorities and preference.

What sets Flex apart is that customers can build their own personalised savings* plan by selecting any three bonus interest categories from a menu of eight, based on their lifestyle and financial habits. These categories include spending, saving or investing with customers earning up to 2.5% p.a. interest. Added to that, customers earn their interest rate on deposit balances of up to S$1.2 million, which is a significantly higher amount than many other banks in the market offer on their headline rates.

If your financial priorities change, switching plans is easy. You can switch interest categories anytime in the App, with your new plan automatically taking effect from the first day of the following month.

Addressing a market gap

Customer research revealed a clear gap in the market. While many savings accounts offer bonus interest for meeting specific conditions, they often lack the flexibility for customers to choose in a way that suits their personal preferences. What’s more, customers told us their financial priorities shift throughout the year. For example, some months may be focused on spending, while others are about saving or investing. That’s why a one-size-fits-all approach simply doesn’t work.

With this feedback, we set out to create a savings account that evolves with you, offering the flexibility and choice to earn interest in a way that aligns with your changing goals.

Inspired by flexibility - the ‘caifan concept’

During the design phase, we drew inspiration from the beloved “caifan” or rice with a variety of dishes, commonly found at hawker centres. Just like choosing your favorite combination of dishes, we wanted to give customers the freedom to mix and match their savings benefits, creating a plan that’s as unique as their financial priorities.

As we tested this idea further with customers, it evolved into a playful metaphor of mixing and matching ice cream scoops. With the Trust savings account, customers can “choose their scoops”, selecting the interest rate benefits that suit their priorities, just like picking your favorite ice cream flavors to create a treat that’s uniquely yours.

How it works

The Flex plan is part of our trio of savings options, which also includes the Signature and Zen plans:

Signature plan: Three scoops with a familiar flavour. This plan mirrors the structure of our existing savings account and is the default unless you select one of the other two plans. Signature suits those who prefer consistency, sticking with established bonus interest categories to grow their savings.

Zen plan: One scoop of ice cream. Simple and easy, with a higher base interest rate and no strings attached. Zen is ideal for individuals who value simplicity and a fuss-free experience in managing their finances.

All plans offer interest on deposit balances of up to S$1.2 million, allowing customers to earn personalised rates on a significantly larger amount.

Flex plan gains traction

Since the introduction of the Flex plan in September, scoop options such as FX spends, Salary Crediting and PayNow have quickly become favorites, especially among customers who enjoy traveling with Trust and managing their finances on the move.

Notably, 10% of our existing customer balances have already transitioned to the new Flex plan, reflecting strong early adoption and confidence in the offering.

Aditya Gupta, Chief Product Officer, said: “The new Flex plan started with a simple idea for consumers to create a Build-Your-Own-Savings-Account with the freedom to choose how they want to earn interest on their savings. With our new Flex plan, customers get complete flexibility, transparency and control to grow their savings. This innovation reflects our commitment to continually reimagine traditional banking with personalised, rewarding and delightfully different solutions for our customers.”

Log into your Trust App to review your savings plan options and select the one that works best for you. Click here for more details.

* Singapore dollar deposits of non-bank depositors are insured by the Singapore Deposit Insurance Corporation, for up to S$100,000 in aggregate per depositor per Scheme member by law.